Brian Tracy’s Advice on Public Speaking
Below is an excerpt from Tracy’s recent blog about public speaking, which emphasizes the importance of speaking from you heart with passion about your topic. This is true when speaking to an audience, but also when speaking in a job interview or meeting with a client.
Whenever someone asks me how they can become a public speaker, I always refer them to the book Eloquence in Public Speaking written by Dr. Kenneth McFarland. McFarland, who passed away in 1985, is also known as the “Dean of American Public Speakers,” and in his book he didn’t talk about methodology or technique at all.
His central message, which influenced me very strongly when I began speaking publicly, was that the key to eloquence is the emotional component that the speaker brings to the subject.
To put it another way, the starting point of being an excellent speaker is for you to really care about your subject. I watched Wally “Famous Amos” give a talk years and years ago. He started with very little and built up an extraordinarily successful chain of chocolate chip cookie stores. He has since devoted much of his time and money to helping people who are less fortunate, especially those having problems with illiteracy.
He is not necessarily an accomplished public speaker, but the talk that he gave was absolutely excellent. And the reason was because he spoke from his heart. He spoke with a deep concern and compassion about the needs of people who couldn’t read. His eloquence came because he really cared about his subject and everyone listening could sense that emotion even though his structure and his style may not have been as polished as someone who had spoken for many years.