October 2, 2008

Cartoon Villains

By: AF Editors

From Sky News:

The Honey Monster, Tony The Tiger, and Snap, Crackle and Pop have been branded ‘cartoon villains’ by consumer watchdog Which? for failing to promote healthy eating in children.

Other well-loved characters under fire include Moo the Dairylea cow, Coco the Coco Pops monkey and Quicky the Nesquik Bunny.

So ha ha, that’s kind of funny. Save Tony the Tiger!

But then…

Clare Corbett, food campaigner at Which?, said: “Cartoons are great fun for kids. We definitely don’t want to see the end of popular characters like Tony the Tiger and the Honey Monster, but we do want to see them promoting healthier products.

“If the industry fails to act, the Government must step in.”

Really guys? Really? That’s your solution? Regulate food companies into using their established icons for healthy food that they don’t necessarily even produce? That sounds like a GRRRR-EAT idea.