America's Future Foundation

( Check out tips 3, 2, and 1)

Social media has become an inescapable part of companies’, organizations’, and individuals’ daily operations. Because it’s a quick, easy, and free way to get more online exposure (and because everyone else is doing it), most businesses and organizations simply can’t afford not to be on Twitter.

Because younger professionals are generally more comfortable with the Twitter platform, companies and organizations often entrust their Twitter presence to younger employees. This is a great opportunity to show your understanding of your company or organization: its mission, its strengths and weaknesses, and its values. If you play the Twitter game correctly, you can add real value to your team’s marketing campaign, and give your career a boost in the process.

Here’s our fourth tip:

4. Include your followers in the content generation process.

-Ask your followers to tweet photos, opinions, answers, blog entries, or any kind of user-generated content, and then simply retweet as much of it as you can.

-This will help you generate more content, develop relationships with followers, reach a wider audience, and show the world t-hat people are enthusiastically involved in your campaign.

-Give the submission request a memorable #hashtag to promote and organize responses.

-At events, encourage attendees to live-tweet the event with a particular hashtag. This will help organize the tweets and promote the event.

( Check out tips 3, 2, and 1)

Tom Swanson is the Programs and New Media Intern for the America’s Future Foundation, through the Koch Internship Program. Contact him at tom@americasfuture.org

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