Mess with the environment and it will mess with you

A Brazilian agency produced an ad for the World Wildlife Federation with the tagline:

“The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it.”

You’ve got to see the image to believe it. (I’d rather not repost it here.)

WWF has disavowed the ad, explaining it was a pitch that was never approved. Although somehow, the ad managed to win a merit award for public service.

Hat tip: MG.