Principles of Marketing
America’s Future has a long history of cultivating strong communicators and advocates for free markets, limited government, and personal responsibility. From leadership development programs to professional fellowships, we believe effective communication is essential to advancing the ideas of a free society.
The Principles of Marketing Fellowship equips liberty-minded young professionals with the storytelling, persuasion, and marketing skills needed to communicate the ideas of free markets and individual liberty more effectively. Participants will explore branding, rhetoric, behavioral psychology, narrative strategy, and digital marketing while learning how successful organizations connect ideas to meaning, build audience trust, and grow their influence.
Do you share the same goals?
Applications for our Summer 2026 cohort are now closed.
About the Principles of Marketing Fellowship
As a Principles of Marketing Fellow, you will:
- Develop a foundational understanding of marketing beyond traditional communications
- Learn storytelling and rhetorical techniques that make ideas more persuasive and memorable
- Explore branding, audience engagement, and digital marketing strategy
- Gain a deeper understanding of how people connect with meaning, identity, and narrative
- Build practical skills that can help advance organizations, causes, and ideas within the liberty movement
This virtual fellowship, held via Zoom on Wednesday evenings from 6:30–8:00 PM ET for six weeks, is designed for liberty-minded young professionals working in communications, marketing, media, digital strategy, policy, development, advocacy, and related fields.
This fellowship is a small-group seminar that allows participants to engage directly with instructors and fellow professionals while exploring the principles and practice of effective marketing. Participants should plan to attend all sessions.
“The ability to communicate ideas effectively is one of the most valuable skills a leader can develop.”
Meet the Principles of Marketing Fellowship Manager
Manager announcement coming soon.
Speakers and Guests May Include
Leaders and practitioners from across the liberty movement and related fields, including experts in:
- Marketing and communications
- Branding and audience development
- Behavioral psychology
- Storytelling and narrative strategy
- Digital marketing
- Organizational growth and fundraising
Speaker announcements will be made prior to the start of the fellowship.
Important Dates – Summer 2026
Applications Close: July 15 at 11:59 PM ET
Participants Selected: July 15 – July 22
Class Dates
Wednesdays (Virtual) | 6:30–8:00 PM ET
- July 29 – Introduction to Marketing
- August 5 – Brand & Identity
- August 12 – Behavioral Psychology and the SCARF Framework
- August 19– Rhetoric & Persuasion
- September 2 – Storytelling
- September 9 – Digital Marketing
Who Should Apply?
This fellowship is designed for liberty-minded young professionals who:
- Work in communications, marketing, media, digital strategy, policy, development, or advocacy roles
- Work at mission-aligned organizations seeking to strengthen messaging, audience growth, fundraising, or public engagement efforts
- Want to become more effective communicators and advocates for liberty
- Are early in their careers or transitioning into communications, marketing, or movement-building roles
- Seek practical skills that can help advance organizations, ideas, and missions within the liberty movement
Applicants Will Need to Submit
- A completed application
- A resume
- Responses to short-answer application questions
FAQ
Do I have to be available to participate in all classes?
Yes. To participate, you must attend all sessions and respect all instructors and participants.
What makes a strong candidate for this program?
Great candidates for this program demonstrate an interest in advancing the principles of liberty, a desire to improve their communication and marketing skills, and a commitment to professional growth.
Do I need prior marketing experience?
No. The fellowship is designed for participants from a variety of professional backgrounds. Whether you work in communications, policy, advocacy, development, media, or another field, the program is designed to provide practical skills to help you become a more effective communicator and marketer.
Do I have to reside in the United States to participate?
Yes.
What if I work outside of marketing?
Many professionals in policy, advocacy, fundraising, communications, and organizational leadership rely on marketing principles every day. This fellowship is designed to help participants better understand how ideas gain attention, build trust, and inspire action.
Who should I contact with questions?
Questions should be directed to Alden at adidio@americasfuture.org.