Big Underpants Reloaded

The story just refuses to die. The China Blog reports:

The state broadcaster is apparently unhappy with the inelegant nickname for its stunning new building, and is backing a search for an alternative. That’s only made things worse, and prompted an online campaign in defense of “Big Underpants.” Danwei.org reported yesterday that the Shanghai press has now taken up the story.

What nickname could be worse than Big Underpants? Why, I thought you’d never ask: